Is micromanagement normal in social media marketing?

I started a full time role doing social media management at a midsized company a few months ago. At roles like this in the past, I had a pretty top line approval process where my boss would review posts before they were scheduled, ensure messaging is on brand, etc.

This new company has 3 levels of approval up to the ceo- two layers of which are not people with any marketing background whatsoever. It is hours reviewing a handful of posts every week and nitpicking pretty useless things that are more weird personal preferences than anything that have nothing to do with the brand (won’t get into detail for privacy reasons).

Curious if this is normal and I just lucked out in past roles, or if this company is indeed an outlier?

submitted by