Instagram recently celebrated double digits at the tail end of 2020 by turning 10. The visually stimulating and engaging platform may have been around for some time now, but it’s still far from maturity as it continues to evolve in new ways for businesses to expand their organic efforts into paid ones.
If the usage stats aren’t convincing on their own, read on to learn about five reasons to advertise on Instagram:
5 features & benefits to reap from Instagram advertising
The five key benefits of that make it a lucrative channel for many businesses are as follows:
- Ever-increasing opportunities.
- Build a following for your brand.
- Easily create ads.
- Showcase your brand through Stories.
- Leverage higher engagement rates.
Let’s take a closer look at each one so you can identify if Instagram advertising is something your business should explore, and if so, learn how to leverage all it has to offer for maximum success.
1. Ever-increasing opportunities
Sure, there are many people on Instagram as we aforementioned, but what can we expect for actual growth? Let’s take the United States as an example. Of the in the United States, Instagram saw an 8% increase in users in one quarter, spanning from Q3 2020 to the end of the year. Advertising in Western Europe? That region’s in 2020. It’s consistently growing and it’s safe to say that Instagram has a ways to go before getting saturated or outdated. There is still plenty of opportunity left for businesses to get in front of their target audience, to and to accomplish their various goals.
This is your cue to step in and show off what you’re offering in a captivating, visual manner. If done right, brands can and drive business from the platform, so don’t hold back. Develop a for the platform on its own but also consider how it will play in your holistic marketing and advertising strategy. Develop and use visually appealing and compelling content, and see how Instagram fairs for your brand and the you provide.
If you don’t yet have but want to make a more significant impact by capturing the attention of your target audience on Instagram, take advantage of the free built-in tools that Facebook has to offer. In the ad level, upload or select your still image and then use the Video Creation Kit for templates, special effects, and overlay text to by adding some motion to them. Most features available within Facebook Ads Manager work on Instagram ad placements, too.
platform that people are 58 times more likely to engage with branded content on Instagram than on Facebook and 120 times more likely than Twitter. While engagement rates have changed since Yotpo reported those Instagram statistics in 2018, we have seen them slightly decrease over the years as more people join and upload content. Even if that may be the case for others, user engagement rates on Instagram posts and ads are still exceptionally high compared to other platforms.
To begin with strong engagement rates or to boost your existing efforts, , or UGC. If you don’t have any content yet, start a trend to encourage your followers to contribute and share it. In addition, ask questions in your posts and then put some advertising budget behind them to expand their reach and visibility to new audiences. Reach out to and develop a partnership program. Once you have UGC content, reshare it on your account, whether it is someone wearing or using a product of yours, a or testimonial, or anything else that people might share that relates to your brand. Some other methods of acquiring more engagement on your Instagram Ads is to to drive more followers and engagement on your contest posts, which you can also boost as ads. While the possibilities are endless, showcase your product or service in use so that prospective customers and avid fans can better have their expectations managed, as well as be more likely to convert for the first time or again.
Incorporate Instagram advertising into your holistic strategy
Instagram is a decade old now, but it’s still a cool kid on the block that isn’t going anywhere any time soon. People continue to join and utilize the platform on a daily basis and for businesses, they continue to launch new features that keep our target audiences engaged—be it leaving comments or taking a stronger action such as converting. If you work in ecommerce, Instagram can be a crucial key to your success as it is undeniable and currently the most shopping-centric social media advertising platform.
Consider Instagram as part of your overall to expand into this year to see if and how it can be a part of your funnel and help drive your bottom line. It’s not going anywhere any time soon as it continues rolling out new features for brands to utilize and find success from.
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