273 (MORE!) Words to Use In Your Emotional Marketing Copy

While we like to think we make decisions based on rationale and logic, the is that they are largely, if not entirely, emotion-based. We are wired to respond to external stimuli with emotions first (the limbic system, in the center of the brain), followed only then by logic (the outer neocortex). So indeed, our brains operate from the inside out.



have found that people with damage to their limbic system are incapable of making decisions. So what does this have to do with marketing? Well, consumers are faced with countless decisions every day. So by triggering particular emotions with your marketing copy (so long as they have a limbic system), you have the ability to influence their behavior. 



Not long ago, we presented you with . It was a huge hit! That's why we're coming back with over 200 more words to use—this time broken into five categories:



  1. Loyalty

  2. Confidence

  3. Fear

  4. Anger

  5. Curiosity

We’ll cover the role each of these emotions plays in consumer behavior and buying habits, then shower you with all the words you can use to evoke them



Why use emotions in marketing?



So we know that emotions drive decisions, but let's talk about the other reasons you should spend time on .



Humanize your business



shows that consumers perceive the same type of personality characteristics in brands as they do in people, and that attraction is emotion-based, not rational. So, just as an emotionless human is hard to connect with and oftentimes avoided...





...so, too, is a brand that represents itself as a colorless array of products, features, and benefits. Emotional words and phrases transform your brand into a character with a particular tone, voice, and  that consumers can be attracted to and connect with.



Build a community



Think of emotions as a way not to get in front of your audience, but behind them. By producing content that represents the emotions they want to avoid or achieve, you can demonstrate that you really get them. That you have their back.



And a person that feels validated and accepted is going to want to give others who are like-minded the opportunity to experience that too. And before you know it, your audience is building itself into a of individuals who share the same values.



Leave an imprint



With consumers being exposed to ads a day, most content goes in one consumer's ear (or eye) and out the other in a matter of seconds. However,  show (and you have experienced this yourself) that emotional experiences are more likely to be retained in our memory than non-emotional experiences. The more that your content can produce an emotional experience for your viewers and readers, the higher the chances are that they will remember you later.





Convey more with less



There’s a time and a place for, but for a lot of marketing material (, social media posts, , short blurbs), you only have a certain number of characters to work with and make an impression. Emotional words hold power and can enable you to convey more with less. In other words, you can write less because you’re writing best.



Outlast products and promotions



come and go, offerings evolve over time, and pain points and desires change. But emotions are here. Hardwired in. For infinity. Anger will always be anger, joy will always be joy, and fear will always be fear. So as long as humans have brains (with functioning limbic systems, of course), marketers can always count on them for effective campaigns, no matter what changes around them.



Why these particular emotions?



Emotions are powerful, motivating, colorful, and abundant.



Exhibit A:



in the beginning and turn to you for ongoing support.
  • Anger: Inspires immediate action and helps you to highlight your solution.

  • Fear: Strengthens your connection with your audience, increases their reliance on your business, and improves their memory of your brand.

  • Curiosity: Gets your audience to explore your brand and click through to your content.

    • Words and phrases that communicate loyalty



    Is loyalty even an emotion? Actually, there are two types of loyalty: transactional loyalty and emotional loyalty. With transactional loyalty, customers stick with you for rational reasons: you're the closest to them, you offer the lowest prices, or there simply aren't any nearby alternatives.



    With emotional loyalty, on the other hand, because they feel connected to you. And they are more likely to stick with you even if a competing business offers a lower price or better offer. Not only that, but customer loyalty reduces costs and drives revenue. Here’s the to prove it:



    • Loyal customers spend 67% more than new ones.

    • 82% of companies agree that customer retention is cheaper than acquisition.

    • It costs up to 7x more to acquire a new customer than to retain an old one.

    But while  can bring major benefits to your business, they are quite transactional. Think about the words we often use to describe and promote the program:



    Accrue
    Appreciation
    Bonus
    Cash in
    Collect and save
    Earn
    Rewards
    Redeem
    Perks
    Points
    Start saving



    So let's take a more emotional approach to loyalty. There are three aspects of messaging to cover here: The first is your loyalty to your mission. The second is loyalty to your customers. The third is .



    Communicate loyalty to your mission 



    Loyalty to your mission starts with the leadership in your business, trickles down through its employees, and gets picked up on by customers. When you have cultivated this kind of loyalty, the words should come easy. But if they don't, try some of these:



    Along the way
    Always



    of customers from the ages of 18 to 34 trust online reviews just as much as personal recommendations?



    This, of course, highlights the importance of having and . But it also means that prospects trust the personal opinions of strangers.



    So if prospects pick up on the fact that current customers aren't just happy with you, but keep returning, and that you aren't just helpful to them but are committed to their ongoing success, will they not want to become a part of that?



    Here are some words and phrases that can communicate the loyalty between you and your customers:



    Bond
    Community
    Connected
    Customer spotlight
    Customer success

    Evangelists

    Family
    Frequent flyers
    Friends
    Gratitude
    Have stuck with us
    Join X others
    Like our own

    Long-time

    Members
    Mutual
    Neighbors
    Regulars
    Relationships
    See why our customers keep returning
    Throughout your/our journey
    Together
    Unwavering



    ? By fostering a sense of confidence—in your business and in your audience.



    Confidence in your business



    Like loyalty, confidence grows from the inside out. So first, make sure you build confidence within your organization—in your products, services, mission, and values. Hold regular meetings or dedicate chat channels to sharing milestones, acknowledging people who , and showing tangible ways you have benefited your customers.



    When your employees believe in and are enthusiastic about your mission, they will naturally inspire others to believe in it too. An expression of confidence can really make the difference between customers feeling good about your business and feeling passionate about it.



    Here are some words and phrases that will have your business radiating confidence:



    Best-in-class



    they wish to solve; and that they can and will identify and achieve the right solution with you.



    Here are the words that will reassure and empower them:

    Achieve
    Available
    Become the ____ you’ve always wanted to be.
    Belong

    Clarity

    Compassionate

    Doubt no longer

    Eliminate the guesswork



    . But as mentioned above, businesses exist to solve a problem. And consumers want their problem solved in order to escape from the negative emotions it causes—stress, anxiety, overwhelm, exasperation, fear, and anger. Those last two are what we’ll focus on next.



    Fear can be a powerful motivator for taking action. Consumers can be fearful of missing out, losing something, falling short, and the list goes on.



    Did someone say FOMO?



    Yes. And it’s a big one. According to one :



    • 60% of millennial consumers said they make a reactive purchase after experiencing FOMO, most often within 24 hours.

    • 40% of millennials overspend or go into debt to keep up with their friends.

    You’re not looking to put your customers into debt, of course. But we can see that fear , and not just for millennials. 



    So how do you use it in your marketing? Your goal with eliciting fear isn’t to completely scare your target customers, but rather to spur them to action that will be to their benefit.



    Here are some words and phrases that can trigger [healthy levels of] fear:



    Alone

    Are you ready/prepared/equipped?
    Avoid
    Befall
    Before it’s too late
    Beware
    Caution
    Cost you
    Danger



    by the University of Pennsylvania found that content that evoked anger was 38% more likely to be shared, compared to that which was awe-inspiring (34%) or anxiety-inducing (24%).



    called problem-agitate-solution. With this strategy, you vividly and thoroughly describe the key problems your prospects face, describe it some more to the point of agitation, and then present your offer as a solution.



    Here are some words you can use to stir up that agitation:



    Atrocious

    Burned
    Can’t seem to
    Driving you mad
    Disappoint
    Deal with

    Endless
    Envy

    Fed up with



     in response to unpredictability. Why do you think casinos are so addicting? Because sometimes you win, sometimes you don't, and it's this variability that entices you to keep pursuing the outcome. 



    When it comes to copywriting, there’s a time and a place for . For landing pages, ads, and free trials, for example, the consumer is not looking to use their imagination to predict the outcome—they want to know exactly what to expect when they click. But for and , curiosity can drive clicks.



    Here are some words and phrases to pique the curiosity of your blog readers and .

     



    Bonus
    Brilliant
    Change your mind



    .



    You will never guess
    You won’t believe



    Use these words to inject emotion into your marketing copy



    Evoking emotion comes easy with , video, or through real-world interactions with your customers (hopefully not anger or fear in this case). It's far more difficult when . But you now have over 200 words you can use to write more powerful copy than your competitors and influence the behaviors of your audience.



    Just make sure that you have your buyer nailed down—their pain points, desires, fears, and needs—and that you employ these emotions in conjunction with one another. Follow fear with confidence, anger with loyalty, and so on.



    And don't limit yourself to these five! The emotions that will be the most powerful in your marketing will vary depending on your industry and offers, and the traits of your target customers.



    Here's the full list without the images:



     



    Loyalty



    To your mission:



    Along the way
    Always
    Cemented
    Committed

    Consistent
    Cornerstone
    Countless
    Dedicated
    Devoted
    Embedded
    Enduring

    Entrenched
    Evergreen
    Everlasting
    For over X years
    Hallmark
    Ingrained

    Longevity

    Maintain
    Mission
    Never
    No matter what

    Our promise
    Our standards

    Over the years

    Pride ourselves on

    Remain
    Steadfast
    Sustained
    Tradition
    Uncompromising

    Unshakeable 



    Between you and your customers
    Bond
    Community
    Connected
    Customer spotlight
    Customer success

    Evangelists

    Family
    Frequent flyers
    Friends
    Gratitude
    Have stuck with us
    Join X others
    Like our own

    Long-time

    Members
    Mutual
    Neighbors
    Regulars
    Relationships
    See why our customers keep returning
    Throughout your/our journey
    Together
    Unwavering



    Confidence



    Confidence in your business



    Best-in-class
    Caliber
    Capable

    Count on

    Data-backed
    Definitive
    Deliver | We deliver on our promise of ______.
    Depend
    [Eliminate problem] for good
    Equipped
    Every single time
    Evidence-based
    Experts

    Focused
    Fool-proof

    Forefront
    Founded on

    Hands-down
    Market leader
    Most reliable
    Only
    Pioneers

    Proven
    Recommended
    Rely | [X] small businesses rely on our solutions to [reach desired goal].
    Rooted
    See who we’ve helped so far
    Specialty

    Swear by |     See why our clients swear by our [solution].
    The [company name] difference/advantage
    Thorough
    Top tier
    Top trusted
    Tried and true
    Trusted by over X [brands, businesses, designers, etc].
    Vetted
    Why choose us? [then answer that]
    Why [your product/service] beats [a larger competitor’s]
    World-class



    Confidence in your customers



    Achieve
    Available
    Become the ____ you’ve always wanted to be.
    Belong

    Clarity

    Compassionate

    Doubt no longer

    Eliminate the guesswork
    Every step
    Fear not
    From start to finish
    Guide
    Got your back
    Got you covered

    In good hands
    If you’re like most [members of niche]… (This is better than saying “It’s obvious that” or “Clearly”).

    Informed decisions
    Master
    Meet you where you are
    Move the needle
    No matter where you’re at
    Own your ______
    Pull the trigger
    Rest assured
    Results you want
    Say goodbye to
    Secure
    Sound decisions

    Surefooted
    Tackle
    Take charge of
    Take control
    The support you need
    Tips we swear by
    Together we can [accomplish client's vision]
    Under our wing
    Uncover the [ability/desired entity] you didn’t know you had
    Walk you through
    We’ll find a way
    You hold the power
    You’re not alone



    Fear



    Alone

    Are you ready/prepared/equipped?
    Avoid
    Befall
    Before it’s too late
    Beware
    Caution
    Cost you
    Danger
    Decline
    Drop
    Fail
    Fall victim too

    Fooled
    Helpless
    Hurting
    Jeopardize
    Killing
    Lose
    Loss
    Miss
    Mistake
    Neglect
    Never
    Not enough
    Pitfalls
    Plummet
    Prevent [bad outcome]
    Preventing | Could your habits be preventing you from achieving [desired outcome]?
    Protect your
    Powerless
    [Don’t] realize
    Really  | But are you really moving the needle?
    Regret
    Rejection
    Risk
    Sabotage

    Scary

    Should  |     X scary stats every [target customer persona] should be aware of.
    Suffer
    Steal
    Threat
    Too late
    Tragic
    Trapped
    Vulnerable

    Waste |     Are you wasting your time on strategies that don’t work?
    Worry
    What NOT to do
    Why you need to [stop/get rid of] right now 
    Will you survive



    Anger



    Atrocious

    Burned
    Can’t seem to
    Driving you mad
    Disappoint
    Deal with

    Endless
    Envy

    Fed up with
    Fleeced

    Frustrated
    Greedy

    Had enough of

    Had it with

    Hassle
    Hidden
    Irritated by
    Jealous
    Maddening
    Ruthless
    Never-ending
    Reached your limit

    Relentless
    Misleading
    Infuriating
    Pointless
    Reclaim
    Sick and tired
    Sick of
    Swindled
    Trigger

    Unacceptable
    Victim | Even with consumer protection laws, many still fall victim to false advertising practices.

    Violate



    Curiosity



    Bonus
    Brilliant
    Change your mind
    Choose your own adventure
    Confessions of a
    Confidential
    Different
    Discover
    Dramatic
    Eye-opening
    Fascinating
    Favorite
    Find out/Find out why
    Game-changing
    Hidden/hidden gems
    It’s not what you think
    Jaw-dropping
    Lesser-known
    Little-known
    Life-changing
    Mind-blowing
    Mind-bending
    Must-know
    Must-read
    Myths
    New
    No one talks about
    Odd
    Overlooked
    Remarkable
    Rethink
    Revealed
    Revolutionary
    Secret
    Secret weapon
    Shocking
    Spoiler
    Strange
    Teaser
    That you didn’t know you needed
    That you’ve been waiting for
    The last one is our favorite
    Things nobody tells you
    Truth
    Unconventional
    Unusual
    Wait and see
    Weird
    What we found
    What do you have to lose?
    You’ll wish you knew/created/learned sooner
    You will never guess
    You won’t believe

    ---
    Подробнее
    1 77719 77720 77721 77722 77723 77724 77725 77726 77727 77736